Privacy policy

This privacy policy applies between you, the User of this Website, and Pullinger Associates Ltd, the owner and provider of this Website. Pullinger Associates Ltd takes the privacy of your information seriously. This policy explains how we collect, use, store and protect your personal information, including information submitted through website enquiry forms and third-party platforms such as Typeform, which may be used for enquiries generated through Google Ads. Please read this privacy policy carefully.

Definitions and interpretation

In this privacy policy, the following definitions are used:

Data: collectively, all information that you submit to Pullinger Associates Ltd through the Website or associated services. This includes information submitted through embedded website forms, Typeform forms and advertising landing pages.

We, us or our: Pullinger Associates Ltd.

User or you: any third party who accesses the Website and is not either (i) employed by Pullinger Associates Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Pullinger Associates Ltd and accessing the Website in connection with those services.

Website: the website you are currently using, https://www.pullingerassociates.co.uk, together with any associated landing pages and subdomains, unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation:

  • the singular includes the plural and vice versa;
  • a reference to a person includes individuals, firms, companies, government entities, trusts and partnerships;
  • "including" means "including without limitation";
  • references to legislation include any amendment, replacement or modification of that legislation;
  • the headings and subheadings do not form part of this privacy policy.

Scope of this privacy policy

This privacy policy applies to the actions of Pullinger Associates Ltd and Users in relation to this Website and associated advertising landing pages. It covers:

  • Data submitted through contact or enquiry forms on the Website;
  • Data submitted through Typeform forms embedded within or linked from the Website;
  • Data submitted through Typeform forms or landing pages used as part of Google Ads campaigns;
  • technical and usage information collected through cookies and analytics or advertising technologies, where permitted.

This privacy policy does not extend to external websites that can be accessed from the Website, including links to social media websites. We encourage you to read the privacy policies of any third-party websites you visit.

Data collected

We may collect the following Data from you:

  • your name;
  • your email address;
  • your telephone number;
  • your address or location, where relevant to your enquiry;
  • details about the electrical services or work you require;
  • information you provide in free-text fields or messages;
  • your preferred method or time of contact;
  • your IP address and technical information about your device or browser;
  • information about how you reached and used the Website, including advertising campaign and conversion information;
  • any other information you voluntarily provide through our forms or communications.

We collect this information in accordance with this privacy policy and applicable UK data protection legislation.

How Data is collected

Data may be collected when you:

  • visit or browse the Website;
  • submit an enquiry through a form on the Website;
  • complete a Typeform form embedded within or linked from the Website;
  • complete a Typeform form or landing page after clicking a Pullinger Associates Ltd advertisement on Google;
  • contact us by telephone, email or another communication method;
  • interact with our advertisements, subject to your cookie and privacy choices.

Typeform enquiries

Pullinger Associates Ltd may use Typeform to collect enquiries through the Website and through landing pages used for Google Ads campaigns.

When you complete a Typeform form, the information you enter is transmitted to and processed through Typeform before being made available to Pullinger Associates Ltd. This may include your name, telephone number, email address, location and details about the services you require.

Typeform may also collect technical information such as your IP address, browser type, device information, submission date and time, and information needed to operate and secure the form.

Information submitted through Typeform will be used to review your enquiry, contact you, provide requested information, prepare quotations and, where appropriate, arrange electrical services.

Your use of Typeform may also be subject to Typeform's own privacy notice and terms.

Google Ads and conversion tracking

We may use Google Ads to promote our services. If you visit the Website or a Typeform enquiry form after clicking one of our advertisements, Google may use cookies or similar technologies to record information about that visit.

Where you have provided the necessary consent, Google Ads conversion tracking may be used to help us understand whether an advertisement resulted in an action such as:

  • submitting an enquiry form;
  • starting or completing a Typeform form;
  • clicking a telephone number or contact button;
  • visiting a particular page on the Website.

Conversion information is primarily used to measure and improve the performance of our advertising. Information reported to us through Google Ads is generally provided in an aggregated or pseudonymised form and does not ordinarily identify you to us directly.

Google may process information collected through its advertising technologies in accordance with its own privacy policy. You can manage non-essential advertising and analytical cookies through the cookie settings available on this Website and through your browser or Google advertising settings.

Our use of cookies

Necessary cookies

We use necessary cookies to make the Website work and to provide essential functionality such as security, network management and accessibility. These cookies do not normally require consent. You may be able to disable them through your browser settings, but doing so could affect how the Website functions.

Analytical cookies

With your consent, we may use analytical cookies to understand how visitors use the Website. These cookies help us measure traffic, identify popular pages and improve the Website's performance and usability.

Advertising cookies

With your consent, we may use advertising cookies and similar technologies in connection with Google Ads. These technologies help us measure advertising conversions, understand campaign performance and make our advertising more relevant.

You can accept, reject or manage non-essential cookies using the cookie settings available on the Website. You can also change your browser settings to restrict or delete cookies.

Our use of Data

For the purposes of UK data protection law, Pullinger Associates Ltd is the data controller for the personal information it collects and determines how to use.

We may use your Data for the following purposes:

  • responding to your enquiry;
  • contacting you by telephone or email about the services you have requested;
  • assessing your requirements and providing a quotation;
  • arranging and delivering electrical services;
  • managing customer relationships and maintaining internal records;
  • improving our Website, forms, services and customer experience;
  • measuring and improving the performance of our Google Ads campaigns;
  • protecting the Website, our systems and our business against fraud or misuse;
  • meeting our legal, regulatory, accounting or insurance obligations;
  • sending marketing communications where you have consented to receive them or where otherwise permitted by law.

Lawful bases for processing

We will only process your personal Data where we have a lawful basis to do so. Depending on the circumstances, we may rely on:

  • Consent: where you have given us permission to use your Data for a particular purpose, such as non-essential cookies or certain marketing communications;
  • Contract: where processing is necessary to provide a quotation, take steps at your request or fulfil an agreement with you;
  • Legal obligation: where we need to process Data to comply with the law;
  • Legitimate interests: where processing is necessary for the reasonable operation, administration, security and promotion of our business, provided those interests do not override your rights.

Where we rely on consent, you may withdraw it at any time. This will not affect processing carried out before consent was withdrawn.

How long we retain Data

We retain personal Data only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, providing services, maintaining appropriate business records and meeting legal, accounting, tax or insurance requirements.

The appropriate retention period will depend on the nature of the Data, the reason it was collected and any applicable legal requirements. When Data is no longer required, we will delete it or anonymise it securely.

Third-party services and Data sharing

We may use trusted third-party service providers to support the operation of our Website, advertising and enquiry processes. These may include:

  • Typeform: to provide and process online enquiry forms;
  • Google Ads: to deliver advertisements and measure campaign performance and conversions;
  • website hosting and technical providers: to host, maintain and secure the Website;
  • email, telephone and customer-management providers: to receive, manage and respond to enquiries;
  • professional advisers: such as accountants, legal advisers or insurers, where reasonably necessary.

These providers may have access to personal Data where this is necessary to provide their services. They are required to handle personal Data appropriately and in accordance with applicable data protection requirements.

We do not sell or rent your personal Data. We will not disclose your Data to other third parties unless this is necessary to provide our services, you have authorised us to do so, or we are required or permitted to do so by law.

Links to other websites

This Website may contain links to other websites. We do not control those websites and are not responsible for their content, security or privacy practices. This privacy policy does not apply to your use of external websites. You should read the privacy policy of each external website before submitting personal information.

Changes of business ownership and control

Pullinger Associates Ltd may expand, reduce, restructure, sell or transfer all or part of its business. Where relevant, Data provided by Users may be transferred as part of that transaction.

The new owner or controlling party will only be permitted to use the Data for the purposes for which it was originally collected or as otherwise permitted by law.

We may also disclose relevant Data to a prospective purchaser or professional adviser where appropriate safeguards are in place.

Your data protection rights

Depending on the circumstances, you may have the right to:

  • request access to the personal Data we hold about you;
  • request correction of inaccurate or incomplete Data;
  • request deletion of your Data;
  • request restriction of how your Data is processed;
  • object to certain uses of your Data, including direct marketing;
  • request the transfer of Data you have provided to us;
  • withdraw your consent where processing is based on consent;
  • make a complaint to the Information Commissioner's Office.

These rights may be subject to certain legal limitations or exemptions. We will not normally charge a fee for responding to a data protection request. However, the law may allow us to charge a reasonable fee or refuse a request if it is manifestly unfounded or excessive.

To exercise any of these rights, please contact us at info@pullingerassociates.co.uk. We may need to request information to confirm your identity before completing your request.

Marketing communications

We will only send marketing communications where we have an appropriate lawful basis to do so. You may opt out at any time by using the unsubscribe option in a marketing email or by contacting info@pullingerassociates.co.uk.

Opting out of marketing will not prevent us from sending communications that are necessary to respond to an enquiry, provide a requested service or manage an existing customer relationship.

Website functionality

You may need to submit certain personal Data to use some Website features, including contact and Typeform enquiry forms. If you do not provide information marked as required, we may be unable to process or respond to your enquiry.

Security

Data security is important to Pullinger Associates Ltd. We use appropriate physical, electronic and organisational measures to protect personal Data against unauthorised access, alteration, disclosure, loss or destruction.

These measures apply to information collected directly through the Website and information processed through services such as Typeform and Google Ads.

However, transmission of information over the internet is not completely secure. Although we take reasonable steps to protect your Data, we cannot guarantee the absolute security of information transmitted to the Website or through third-party online services.

International transfers

Some of our third-party service providers, including Typeform and Google, may store or process personal Data outside the United Kingdom.

Where personal Data is transferred internationally, we will take reasonable steps to ensure an appropriate level of protection is in place. This may include relying on adequacy regulations, approved contractual safeguards or another lawful transfer mechanism recognised under UK data protection law.

Complaints

If you have concerns about how we use your personal Data, please contact us first so we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection matters. Further information is available at https://www.ico.org.uk.

General

You may not transfer your rights under this privacy policy to another person. We may transfer our rights where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy, or part of a provision, is invalid, illegal or unenforceable, that provision will be treated as deleted to the extent required. The validity and enforceability of the remaining provisions will not be affected.

No delay, act or omission by either party in exercising a right or remedy will be treated as a waiver of that or any other right or remedy.

This privacy policy is governed by and interpreted according to the laws of England and Wales. Any disputes will be subject to the jurisdiction of the courts of England and Wales.

Changes to this privacy policy

Pullinger Associates Ltd may update this privacy policy from time to time or where required by law. Any changes will be posted on this page. You should check this page periodically to ensure you understand the current policy.

Contact us

If you have questions about this privacy policy, wish to exercise your data protection rights or would like to withdraw your consent, please contact:

Pullinger Associates Ltd
Email: info@pullingerassociates.co.uk

Last updated: 21 July 2026